What is Seene? The AI visibility tool, explained

Seene is an AI visibility tool. It checks whether ChatGPT, Claude, Gemini and Perplexity recommend your business when a customer asks them for help, shows which competitors they recommend instead, and gives you a short, prioritised list of what to fix. Each week it asks those AI assistants the same questions your customers ask, records who comes up, and turns the results into a score you can watch move.

This post covers what Seene is, what an AI visibility tool does, why it matters, and how to get the most out of the recommendations Seene gives you.

What is Seene?

Seene is software that measures how visible your business is inside AI assistants, and tells you how to improve it. You enter your website, Seene works out what you do and where you are, then asks AI platforms the kinds of questions a stranger would ask before they've heard of you: "who's a good electrician in Newcastle?", "where can I get a decent cricket box online?", "my tap's leaking, who do I call?".

For every answer, Seene records:

• whether your business was mentioned
• whether it was recommended, not just listed
• where it came up in the answer
• whether the AI cited your website as a source
• which competitors were named instead

All of that rolls up into your AI Search Visibility Score, a number from 0 to 100, plus a board of specific improvements ranked by how much each one would move that score.

Seene is built for small and medium businesses, especially local ones: trades, law firms, real estate agents, retail and hospitality. They're the businesses whose customers now ask an AI "who should I use?" before they ever open Google.

What is an AI visibility tool?

An AI visibility tool measures how often AI assistants mention, recommend or cite your business when people ask them questions. It's the AI-search version of rank tracking: instead of checking where your page sits in Google's list of blue links, it checks whether you're part of the answer ChatGPT or Perplexity gives.

You need a tool for this because there's no official way to see it. Google gives you Search Console for Google search. OpenAI, Anthropic and Google don't publish how often their AI assistants name your business. The only way to know is to ask the questions and count the results, consistently, from a clean session with no login or chat history, and in the right location.

You can check manually by opening ChatGPT and asking. It's worth doing once. But a one-off check from your own logged-in account is skewed, because the AI may already know who you are, and AI answers shift from week to week. A tool asks the same fixed set of questions on a schedule, across several platforms, so you can compare one week against the next and see whether you're gaining ground. We break down the full process in how AI search visibility tracking actually works.

Why does AI visibility matter?

It matters because customers increasingly get a recommendation from an AI before they visit any website. If the AI doesn't name you, many of them never find you. In Australia, 58% of people aged 14 and over used an AI tool in an average four-week period in the March 2026 quarter, and ChatGPT alone was used by 45% of the population, according to Roy Morgan Research.

Traditional search is also sending fewer people through to websites. Google searches ended without a click 68% of the time in the US during the first four months of 2026, according to a SparkToro study using Similarweb data. More people are getting their answer on the results page or in an AI summary, and never click through to the site it came from.

An AI answer names a handful of businesses, not ten pages of links. That makes it closer to a word-of-mouth referral than a search result: you're either in the shortlist or you aren't. Ranking well on Google doesn't guarantee you're in it, because different AI platforms use different search sources and often name different businesses for the same question.

For more on the numbers, see why AI search visibility matters.

How can Seene help my business?

Seene helps in three ways. It shows you where you stand, it shows who's beating you, and it tells you what to do about it.

Where you stand. Your weekly report shows how often you're mentioned and recommended, broken down by platform and by type of question. You might show up well on Perplexity but barely on ChatGPT, or well for your suburb but not for your specialty. Knowing which gap you have tells you which fix to make.

Who's beating you. Seene records every competitor named in answers where you weren't. That's often the most useful part of a report, because it shows what the businesses AI already trusts have in common, and what they're doing that you aren't.

What to do about it. Every report produces a set of plain-English improvements, each tied to the questions you're missing and the competitors winning them. You work through them, mark them done, and next week's report shows whether your score moved.

You can also test your own questions any time. If you want to know whether ChatGPT recommends you for "emergency plumber Bondi" or "best gluten-free café in Fitzroy," type it in and Seene runs it across every platform.

What are Seene's recommendations?

Seene's recommendations are specific changes to your website and online presence that are likely to make AI assistants mention you more often. They appear on the Improvements board, usually four to six at a time, ordered by how much each would move your score.

Each recommendation includes:

• A title and a short explanation of why it matters for your business, often naming the questions you're missing or a competitor that's winning them
• Priority: high, medium or low
• Effort: an honest estimate, like "under an hour", "an afternoon" or "a day"
• Where the work happens: your website, your Google Business Profile, and so on
• Projected points: an estimate of how much your score could rise if you do it
• Evidence: which questions this is about, which platform, and which competitors showed up instead
• Two or three concrete steps, each short enough to act on straight away

Typical recommendations look like this:

• Rewrite the top of your services page so the first sentence says exactly what you do, where, and for whom, instead of opening with "we're passionate about quality"
• Add an FAQ section that answers the questions customers are actually asking AI, like "how much does a switchboard upgrade cost in Newcastle?"
• Add structured data (schema) so AI can read your business name, address, hours and services reliably
• Fix a mismatch between the phone number or prices on your page and the ones in your site's code
• Unblock the AI search crawlers in your site's robots.txt file so ChatGPT and Perplexity can actually read your pages

The top of the board shows the total: how many points you'd gain if you did every open item, and how many you've already earned from items you've finished.

How do Seene's recommendations work?

Seene's recommendations come from two sources: what the AI platforms said in your weekly scan, and what Seene found when it checked your website. They're written for your business specifically, not pulled from a generic checklist.

It starts with the questions you're missing. Seene looks at every question where you weren't mentioned at all and at the competitors who were named instead. Questions you added yourself count for more than the ones Seene generated, because they're the clearest signal of what you actually want to be found for.

Then it looks at your website for the reason. Seene checks your homepage and key pages for the things that stop AI from understanding or trusting a business: pages AI crawlers can't access, vague copy that never states a plain answer, missing or broken structured data, and pages with no sign they've been updated. If you're missing from almost every question, the likely cause is usually technical, like a blocked crawler, and that fix goes to the top. If you're missing on one topic, the fix is usually content on the page that should answer it.

It weighs what you told it about your business. Your services, target customers, price positioning and any topics you've said you want to grow into all shape the list. A premium business won't be told to add "cheap" messaging. A business pushing into a new service will see recommendations that help it get found for that service ranked ahead of an equally useful generic fix.

The board stays stable. Weekly reports don't reshuffle your list. Items you're working on stay put. A new recommendation only takes a spot if it's clearly higher priority than the weakest open item. If a recommendation doesn't suit you, dismiss it with "I don't need this" and a fresh one takes its place.

Results are measured. When you mark an item done, Seene notes your score at that moment. Once the next report lands, the board shows the points you actually earned since then, not just the ones it projected.

How do I get the most out of Seene?

Get the most out of Seene by giving it accurate context, working the board from the top, and checking in weekly. Five habits make the biggest difference:

1. Fill in your business profile properly. Your recommendations are only as specific as what Seene knows about you. List your actual services the way customers search for them ("switchboard upgrades", not "electrical solutions"), say who you're trying to reach, and add any topics or new services you're trying to grow into.

2. Add your own questions. The questions Seene generates cover the basics. The ones you add are the ones you care about most, and Seene prioritises them when writing recommendations. Think about what your best customers asked before they hired you, and test those.

3. Start with high-priority, low-effort items. An "under an hour" fix with a high projected lift, like unblocking a crawler or rewriting one opening paragraph, is worth more this week than a "day" job with a small one. Knock those out first.

4. Mark things done, then give it a week. Seene can only measure what changed if you tell it when you changed something. Mark items done as you finish them. AI platforms need time to re-read your site, so judge each fix over the next report or two, not the next day.

5. Read the competitor evidence. When the same competitor keeps winning a question, look at their site. What do they state plainly that you don't? What questions does their FAQ answer? The evidence panel on each recommendation tells you who to look at.

If you're new to all of this, our AI search visibility guide covers the fundamentals, and AEO vs SEO vs GEO explains how this fits alongside the SEO you may already be doing.

How much does Seene cost?

Seene has a free scan and two paid plans, billed monthly in Australian dollars.

	Free scan	Starter	Growth
Price	Free	$39 AUD/mo	$79 AUD/mo
AI platforms	ChatGPT	ChatGPT, Claude, Gemini, Perplexity	ChatGPT, Claude, Gemini, Perplexity
Questions tested for you	10, once	10 every week	20 every week
Extra questions you can test	–	30 a month	70 a month
Website pages checked	–	Homepage + 3 pages	Homepage + up to 25 pages
Competitors shown	–	Top competitor	Top 5 competitors
Recommendations with evidence and steps	–	Yes	Yes
Report history	–	Last 8 reports	Full history

Starter suits a single business that wants to know where it stands and fix the obvious gaps. Growth suits businesses competing hard in a crowded category, where seeing the top five competitors and checking more of your site makes a real difference.

The fastest way to see what Seene would show you is the free scan: 10 real customer questions on ChatGPT, and your first look at who AI recommends instead of you.