Blog

Notes on AI search visibility.

6 October 2026 · 7 min read

ChatGPT search visibility: how to check and improve it

ChatGPT search visibility is how often ChatGPT recommends your business when customers ask. Here's how it picks businesses, how to test it, and what helps.

Research

25 September 2026 · 4 min read

Why is my Google traffic down? What the zero-click data actually says

Fewer than a third of Google searches now send a click. Here's the real data on AI Overviews and click-through, and what to measure instead.

Basics

25 September 2026 · 11 min read

What is Seene? The AI visibility tool, explained

Seene checks whether ChatGPT, Claude, Gemini and Perplexity recommend your business when customers ask, shows who they recommend instead, and tells you what to fix.

Technical

23 September 2026 · 5 min read

How does AI search visibility tracking actually work?

AI visibility tracking asks ChatGPT, Claude, Gemini and Perplexity the questions your customers ask, then records whether you're mentioned, recommended or cited. Here's each step.

Basics

14 September 2026 · 3 min read

AEO vs SEO vs GEO, what's actually different

AEO, SEO and GEO overlap more than they differ. Here's the real distinction between ranking on Google and getting cited by AI.

Basics

11 September 2026 · 4 min read

AI search statistics for 2026, with sources

The AI search and AEO statistics worth actually knowing in 2026, each one linked to its original source, with the caveats most listicles leave out.

Costs & ROI

10 September 2026 · 4 min read

What AI search optimisation costs in 2026

AI search optimisation ranges from free DIY fixes to $50k+ a month in agency retainers. Here's what AEO and GEO actually cost in 2026, broken down by scope.

Basics

9 September 2026 · 4 min read

AI search visibility, what it is and why it matters

AI search visibility is whether ChatGPT, Claude, Perplexity, and Google AI Overviews mention or recommend your business. Here's what determines it, and why it's growing faster than traditional search.

Basics

8 September 2026 · 2 min read

Why AI search visibility matters for your business

Nearly half of consumers now ask AI which businesses to trust. If ChatGPT doesn't know you exist, you're invisible to a growing share of your customers before they ever reach Google.